Why your business needs a website

Marketing

A business’s online presence, regardless of industry, can significantly impact its success. In today's digital age, many businesses still underestimate that most of their customers will visit their website before making a purchase.

Published: 02 July 2020
Why your business needs a website

Having a robust online presence, especially a well-designed website, is crucial for generating more revenue. While the quality of your website affects your results, the primary focus of this article is to emphasize the necessity of having a website in the first place.

I've assisted numerous companies of various sizes in establishing their digital presence. Sometimes, organizations hesitate to get online because they feel they lack technical skills or don't understand how to manage a website. Other times, businesses worry about the cost.

Fortunately, there’s a solution for every concern. If you still need convincing, here are the top reasons why having a website is essential for your business:

Credibility

One of the main reasons to have a website is to enhance your organization's credibility. Chances are, several providers offer a service similar to yours. A well-designed website that clearly communicates quality information to your customers can help you stand out.

Without a website, people may question your legitimacy as a business. A website offers the chance to make a great first impression and reassure potential customers that you’re a credible business.

Brand

Showcasing your brand to prospective customers is vital. By clearly establishing who you are, what you represent, and what you stand for, you increase the likelihood of attracting customers.

A website also sets you apart from competitors. Without a website, it can be incredibly challenging to provide people with easy access to reliable information about your business.

Leads

One of the most compelling reasons to have a website is the potential to generate leads.

Once people find you online, become interested in your product or service, and want to learn more, they’ll know how to contact you through the information on your website. This increases your sales opportunities. Despite the initial cost, a website, when used correctly, offers a positive return on investment (ROI).

Organic Traffic

With an SEO-optimized website, you can appear in Google search results. This means that when people search for a product or service, your website has a chance to show up in the results, significantly expanding your customer base.

Time-Saving and Improved Customer Service

Many businesses receive calls from prospects or existing customers with simple questions about location and hours of operation. Missing these calls can lead to customer dissatisfaction, and answering them can distract your staff from more critical tasks. A website can reduce these calls and improve internal productivity. It also helps customers find useful information without needing to call, enhancing the overall user experience.

Updates and announcements

Since your website is accessible 24/7, it's easy to post updates and announcements for your customers. This keeps them informed about everything you’re doing. When something relevant to them is posted, it increases your chances of upselling.

Digital Marketing

If you plan to leverage digital marketing to increase leads and grow your business, you’ll want to drive traffic to a website or landing page. By leveraging historical traffic to your website, you can target the most qualified customers and achieve the best ROI on your ad spend. This setup can't be done retroactively, so it's best to get your website up and running early, even if you’re not planning on running ads immediately.

Websites have become essential for businesses today. I strongly recommend creating one if you haven’t already. You can improve it over time, but the key is to start now.

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Maxime Pardon

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