Why your business needs a website

Published: 02 juli 2020
Updated: 04 juli 2023
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A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.


One of the main reasons why you should have a website for your business is to increase the credibility of your organization. Chances are, there are several companies that offer a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people the comfort that you are a real company.


Presenting your brand to your potential customers is one of the most important things you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the likelihood that your customers will buy from you.

This is also something that sets you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find high-quality, reliable information about your business.


Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find you online, become interested in your product or service and want to know more, they will know how to contact you thanks to the information on your website, giving you the opportunity to increase your sales. Although websites have a cost, when used correctly they have a positive ROI.

Organic Traffic

Once you are online and have an SEO-optimized website, you have a chance to appear in Google's search results. This means that when people are searching for a product or service, there is a chance that your website will appear in the results. This gives you the opportunity to dramatically increase your customer base.

This saves you time + customer service

Many businesses receive calls from potential customers or existing customers with simple questions about location and hours of operation. Missing a call will leave the customer dissatisfied. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without having to call, which ultimately makes for an overall better user experience.

Updates and announcements

Because your website is on 24/7, you can easily post updates and announcements for your customers. It's a way to keep them informed of everything you're doing. If something is particularly relevant to them, it increases your chances of selling to them.

Digital Marketing

If you plan to use digital marketing to increase your leads and grow your business, you probably want to drive traffic to a website or landing page. To do this effectively, use historical traffic that has gone to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that cannot be set retroactively, so it is best to get your website up and running early, even if you are not currently planning to display ads.

Websites have become essential to business today. I highly recommend that you create one if you haven't already. You can improve it over time, but the key is to start.

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Maxime Pardon

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